Women’s footwear companies are finding that the most popular styles for women are the ones that appeal to women.
They have to compete against the trends of men, as women’s footwear is more important to them than men’s footwear.
And they can’t be all about color.
“The more colors that you have, the more you’re going to have to deal with, the harder it is,” said Kristina Guggenheim, chief brand officer at Sorel, a women’s shoe company.
“It’s a challenge to create a line that can have a diverse range of colors and colors that match a diverse demographic.”
The trend for women’s sneakers has been gaining momentum in recent years.
The trend is especially strong for women in their 20s, as they are a growing group of consumers.
“They are a generation that is growing in their fashion preferences,” said Karen Raskin, director of product marketing at Diversify.
“I think they are going to continue to do that.”
As a young woman, the first thing she would look for in sneakers was a color that matched her clothes.
And now, in her 20s and 30s, she is finding more options in that direction.
“Women who are interested in women’s shoes are looking for something that’s going to look great on the feet and look good on the body,” said Raskind.
A woman who is looking for a casual shoe that fits well in her everyday wardrobe, Guggerheim said that sneakers have a different look to women, and one that is very casual and comfortable. “
If you look at the trends, there’s a lot of trends, but there’s also a lot that’s really, really, kind of old-fashioned and you just don’t see it in men’s shoes.”
A woman who is looking for a casual shoe that fits well in her everyday wardrobe, Guggerheim said that sneakers have a different look to women, and one that is very casual and comfortable.
“You can wear jeans, but if you want a pair of sneakers that you’re comfortable with, you have to have a casual look,” she said.
The new trends are also coming from men.
“There’s a very old school look to the men’s shoe market,” said Guggens.
“We’re seeing a lot more casual men’s and women’s styles in the men market.”
Raskins said that as a man, you see men’s sneakers for the same reason that women see women’s: to look good in their shoes.
“What we see is that the men are looking at what the women are doing with the casual footwear,” she explained.
“In a lot in their lifestyle, there are a lot casual shoes that they can wear, but what they’re looking for is something that will match that.”
While the market is in flux, there is still plenty of room for women to be inspired and see new possibilities in their favorite styles.
“A lot of the time, you can still see a women with the same look,” said K.C. Smith, founder of Avant-Garde.
“But the new trends in the market are really just taking what the men and women are trying to do and changing it to be more appealing to the women.”
As the women look to continue the trend of men’s fashion, they are also looking for new ways to appeal to men.
Guggan said that the women’s trend has always been about looking good in your shoes, and now that the trend is more of a casual one, women are looking to do something different.
“One of the things that we’re seeing is that it’s about trying to get the men to wear shoes that are more masculine and to do a different kind of look, but with a casual style,” said Smith.
“That’s what we’re going for.”