When Nike and adidas unveiled the new adidas sneakers for Black Friday, it was the culmination of a year-long campaign to rebrand and relaunch its brand.
“We wanted to be able to bring a fresh new look and feel to the Black Friday sale,” adidas marketing head Peter D’Agostino said.
“And we’ve been working closely with the retailers to make sure they get the best out of it.”
On Friday, the adidashoes.com site was updated to feature a new look for the Black Saturday and holiday shopping season.
“Black Friday is the perfect time to shop,” it reads.
“With a variety of new releases, we want to make it easier for you to find exactly what you’re looking for and to give you a great shopping experience.”
The site is updated from time to time to show new deals, promotions and promotions that are exclusive to the adids.com store.
The site also includes a Black Friday coupon code for $10 off select Nike and Adidas footwear.
This is part of an ongoing effort by adidas to re-brand its business.
For example, the company has teamed up with Nike and Under Armour to create the “Nike Black Friday,” which is now available exclusively to adidas retailers.
“Nikes Black Friday” is the first Nike Black Friday adidas shoe to feature the iconic black and gold logo, which adidas has introduced in recent years to signify the company’s commitment to the iconic style.
The adidas Black Friday shoe has also been released in a new colorway.
“The new Black Friday sneakers are designed with Nike’s signature colorway, which is a dark black,” D’AGOSTINO said.
adidas said it will continue to invest in the Black Fridays line, releasing a new version of its iconic sneakers in 2017.
But the latest Black Friday sneaker, the black-and-white “Noggin,” is a bit of a surprise.
The black-on-black sneaker features a new black stripe around the tongue, heel counter and toe box.
The shoe’s name, a nod to Nike’s iconic “Nogi,” also appears on the heel.
The “NOGGIN” version of the adiadidas Black Fridays will retail for $110.99.
The Nike Black Fridays “Nogs” will be available on Friday, Nov. 24 and Saturday, Nov 25 at participating retailers.
The new Black Fridays sneakers will be sold at select adidas stores starting at 5 p.m.
ET on Friday.
The sneaker is available in black, white, red, blue, orange and purple.
For more information, visit adidas.com.