With the launch of Versace sneakers in April, sneakerhead extraordinaire Margiela Owens had the world buzzing.
The company has a global network of retailers and is known for being the sole retail partner of the fashion line that brought us the iconic BAPE sneakers.
Versace also owns the iconic Jordan brand, which has had a strong presence in the US for decades.
It has always been a huge supporter of sneaker culture and this new partnership with the brand brings them back into that fold, according to Owens.
“The world of sneakers is a small place.
They’re not as big as they used to be,” Owens said.
“But I think we’re in a place where there’s an opportunity to bring back a little bit of that magic.”
She also said that the company was “looking forward to collaborating” with more brands and companies.
I’m really excited to be working with Jordan, Owens said, but I can’t say much about them.
She did, however, mention that the brand is working on new collaborations with more “international brands.”
And the footwear is just getting started.
Owens is the first to bring the sneakers back to the US after years of exclusivity.
In May, Owens and Jordan announced a new collaboration with Nike and Adidas.
The partnership will see Jordan’s sneaker lineup featuring the sneakers from both brands, including the brand’s “Versace” line, which features the signature Nike silhouette.
And this year, Owens will launch her own line of sneakers, which will be available in both men’s and women’s versions.
For more on the sneaker industry, stay tuned to the Axios blog, and follow us on Twitter at @AxiosNews and like us on Facebook.